Our Palmyra Foundation Ambassadors all share a commitment to improving the lives of children in Jamaica, and the belief that early childhood education is fundamental to breaking the cycle of poverty.

Alsion Roach
Alsion Roach, New York, U.S.
Alsion Roach was born and raised in Burkeshire Hall, St. Catherine, Jamaica, a small under-developed community with no electricity. Despite her harsh living environment, the determination to succeed was instilled in her by the love and support of family and educational mentors. After migrating to the US, she built a successful career in the Financial Services Industry. Passionate about early childhood education in her native country, the CEO of The Alsion Roach Group is a long term sponsor of The Palmyra Foundation.

“I deem it a privilege to be associated with this cause as it provides an opportunity to advance the educational agenda in a practical manner. Impacting lives and making change are pivotal elements for any socio-economic development and I encourage the continued good work of the team year over year. Jamaica benefits from the benevolence of supporters and establishments that know the value of being altruistic.”
– Alsion Roach, CEO, The Alsion Roach Group

Third World Band and Vicrae Inc., New York and Jamaica
Third World Band and Vicrae Inc., New York and Jamaica
Performing at a Tropical Reggae Beach concert at The Palmyra Resort & Spa in Montego Bay, Jamaican reggae ambassadors Third World helped raise money for books in 2010. Band leader Cat Coore appeared in a TV commercial and an interview on Smile Jamaica to promote the charity.
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“It takes a village to raise a child. The Palmyra Foundation has become a part of a village that believes in giving children an opportunity. Third World is honored to be a part of the fundraising efforts with our performance in Montego Bay. It is our duty to help cultivate the minds of our future lawyers, doctors, politicians, musicians… you name it.”
– Cat Coore, Third World

Max Earle, Frame by Frame Productions, Kingston, Jamaica
Max Earle, Frame by Frame Productions, Kingston, Jamaica
An advocate for the children of Jamaica, Max Earle has supported The Palmyra Foundation since its very beginning in 2007, recording treasured moments from our book distribution on film.