2011 Tropical Beach Concert

The charity weekend kicked off with a Tropical Reggae Beach Concert on the beautiful white sand Palmyra beach, decorated with South Beach style seating areas, colourfully lit tepees, tiki torches and floating fires in the bay, creating a magical tropical party atmosphere. Drawing a discerning mix of socialites and prominent business people from Montego Bay, Kingston and overseas, the stage hosted magnificent performances by Tessanne Chin, Tarrus Riley, Dean Fraser and legendary Reggae Ambassadors Third World, making the weekend’s Friday evening a truly spectacular experience. The beach concert was attended by Prime Minister Bruce Golding as well as a large contingent from the Black Young Presidents’ Organisation from the U.S. as well as the local Jamaican chapter.While DJ Crazy started the evening building the crowd’s anticipation with great music, MC Heather ‘Brown Sugar’ Grant started the entertainment introducing songstress Tessanne Chin. The Jamaican songbird had the audience in awe with her powerful voice, delivering her fusion of rock reggae hits such as Messenger. As usual, Tarrus Riley, Dean Fraser and band were at their very best, showing off excellent vocal and instrumental skills when performing favorites such as Beware, She’s Royal and Good Girl Gone Bad.Taking the stage at 11:30 pm, world renowned reggae ambassadors Third World gave an impressive performance to satisfy every fan’s wish. With an amazing set of Third World’s greatest hits, the band had the crowd dancing non-stop with sand between their toes to classics like 96 Degrees, Reggae Ambassadors and Try Jah Love and tunes from their latest album Patriots. ‘Tony Ruption’ Williams delivered a fun and energetic drum performance backed by the young drummers of Montego Bay Boys and Girls Club, a group of youth that the percussionist mentors. However, the highlight of the evening took place when musical genius Cat Coore brought out his cello to perform Marley’s Redemption Song, an act that had the ladies going wild.

With first class performances and the unbeatable vibe of The Palmyra beach, patrons had a fantastic time and felt good about helping raise money for books through The Palmyra Foundation. Said party-goer Sport Sloley; “The riddim was fabulous. The performances were excellent as was the food and the venue. It was a great evening.”

While all drinks for the evening were sponsored by Appleton Rum, J. Wray & Nephew, Corona Extra, Ocean Spray, WATA, Coca Cola and Irie Cosmo, food stations were generously provided by local restaurants Scotchie’s, Pier 1, Margaritaville, Groovy Grouper and Rainforest Seafoods The Palmyra Resort & Spa. Additionally, The Gleaner Company, TVJ & RJR Group, Tai Flora and John Swaby Entertainment sponsored the production and marketing of the event. Said Palmyra Foundation spokesperson Ragni Trotta; “The beach concert was a real community effort through which we all came together for a good cause. The tremendous support enabled us to sell tickets all inclusive of drinks and food to music hungry patrons and offer an amazing and memorable event which we hope to repeat next year.”

“It takes a village to raise a child. The Palmyra Foundation has become part of a village that believes in giving children an opportunity. Third World in honoured to be part of the fundraising effort with our performance in Montego Bay. It is our duty to help cultivate the minds of our future lawyers, doctors, politicials, musicians… you name it!”
Cat Coore, Third World